While I personally find the iPhone X notch almost unnoticeable much of the time, and cute when it’s visible, others have been more critical. There have been complaints that it’s asymmetrical and un-Apple-like in its design, and even that it ‘ruins’ the display.

But Apple VP Greg Joswiak has defended it as one of the company’s most impressive technical achievements …

Quoted in Tom’s Guide, Joswiak said that the focus should be on everything it achieves.

Apple did, he said, take its usual approach to new technology – not trying to be first to market, but aiming to offer the best possible implementation. And while he may not have called out Samsung by name, it was obvious who he had in mind with one comment.

Tom’s Guide picked the iPhone X as the overall winner in its 2017 Innovation Awards.

We had a line of sight on how to do real facial recognition, in a way never done before. It would be really hard to do, but we just didn’t want to do it the way others had, which could literally be spoofed with a picture.

Face ID did hit one glitch, with the release of iOS 11.2, some owners reporting a message that the iPhone X was unable to activate the feature. Fortunately, a simple reboot fixed it.

There are three advancements — the Super Retina Display, Face ID and the A11 Bionic chip — that combine to make Apple’s flagship the most innovative product of the year.