Apple’s VP of product marketing Greg Joswiak recently talked with Wired about the runaway success of AirPods. According to the Apple executive, the spread of AirPods throughout society has been “almost like wildfire.”
Joswiak also elaborated on some of the inspiration behind AirPods, saying that Apple first had the vision for wireless earbuds in the early days of the iPhone:
When the technology was there to create AirPods, Joswiak says Apple worked alongside Stanford to 3D-scan “hundreds of different ears and ear styles and shapes” to make a design that was a “one-size solution.” That process continued with AirPods Pro:
Apple does not provide unit sales for AirPods, but it loves touting the success of the truly wireless earbuds as they represent an important part of the growing Wearables category. Apple has regularly struggled to keep up with AirPods and AirPods Pro demand.
The full piece from Wired is well worth a read and can be found here.
