MBLM shared its 2020 brand intimacy study findings on its website today. While Apple dropped from 2nd to 3rd overall, it remained the highest-ranked company in the tech industry. Apple was notably the only “technology and telecommunications” brand to grab a slot in the top 10 companies overall.
You can play with the filters to see how age, income, and more impact Apple’s intimacy score. For example, if you look at consumers 18-34 years old, they rank Apple lower at 7th overall but still 1st in the tech segment. For those 35-65 years old, Apple was 1st in both overall and the tech industry.
Check out the full study on MBLM’s website.
