As Expected Otterbox Acquires Fellow Case Maker Lifeproof
At CTIA, notable case maker Otterbox announced that it has closed an acquisition deal for competing iPhone case maker LifeProof. Both companies offer similar cases with a focus on durability. During a question and answer session, executives from both companies revealed that the deal was 120 days in the making.While LifeProof will be embedded into Otterbox, the companies shared that the LifeProof branding is well-known and will be retained in some yet-to-be determined fashion....